www.469net ，“Thirty per cent of people are forecast to be over the age of 65 in
China by 2020. In Australia we are a rapidly ageing population and over
the past three years one million people turned 50. Looking at different
ways to support an ageing population is going to be important.”
Infant formula kicked off the partnership but the teams are already
turning their attention to other products. Holgate says there is an
opportunity in formulas for the ageing population.
“On holiday recently at Pearl Beach I was walking down the road and a
70-year-old lady stopped me and said she loved what I was doing with
Bega, but when was I bringing out the adult formulas?” she says.